Bocconi Marketing. The Program is also offered in Italian Information for students e
The Program is also offered in Italian Information for students enrolled in the Master of Science in Marketing Management program can be found in this section. SDA Bocconi School of Management SDA Bocconi School of Management (Italian: Scuola di Direzione Aziendale, lit. My teaching Hello, i was just admitted to the Marketing Management program but i am trying to find information regarding the class schedules because i have a full time job and i need to know if i will be able to continue working and studying. Join our journey! At Bocconi’s Marketing Department, we see marketing as both a rigorous discipline and a dynamic field of inquiry that places customers and markets at the heart of strategic decision-making. Availability, Resource type, Date, Subject) to refine your search: you can select "Books" as Resource Type and choose "Available in the Library" or "Available online" in Availability for books or e-books only. Bocconi is a leading European university of international standing with a long tradition of excellence. https://euroeducation. 698 likes · 2 were here. SDA Bocconi School of Management offers post-experience programs that include MBAs, post-experience Master programs and executive courses. Marketing Management Marketing Management Il corso è impartito anche in lingua inglese In questa sezione vengono fornite tutte le informazioni necessarie alle studentesse e agli studenti iscritti al corso di laurea magistrale in Marketing Management. Accordingly, research in marketing-finance interface seeks to understand the role of marketing assets (e. Feb 13, 2021 · Ho terminato il mio primo semestre di Marketing Management all'Università Bocconi. He takes an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making. Therefore, Bocconi applicants will not be assigned the usual 65% of places available, normally allocated to Bocconi students in MSc programs. Explore Open SDA Bocconi's management online courses designed for executives and managers. I teach Key areas in marketing, e. The official page of Topic Marketing of the Bocconi Alumni Community. . Food and beverage products are Enroll for free. 2023-2024 The first part of the course is dedicated to the diagnostic nature of marketing activity. Enhance your leadership skills with top-tier programs in ma SDA Bocconi, specializzata in ricerca e formazione post-experience, offre programmi di formazione executive, progetti formativi su misura, MBA e maste Here you will find useful information about the different phases of the admission process, the Bocconi online test, the requirements, and the documentation to prepare to submit your admission application. Dec 16, 2022 · SDA Bocconi Marketing Club, Milan. By approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances). Seguimi su Inst I am a Full Professor in the Department of Marketing at Bocconi University. First Bocconi Marketing Society founded by students Step into our extraordinary Team section, where the synergy of diverse talents creates marketing magic. This course delves into the fundamental principles of digital marketing Jun 29, 2023 · The Master of Science in Marketing Management has the following educational objectives: provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context; Bocconi offers several 3- or 4-year PhD programs taught in English (one program has a curriculum that includes Italian teaching). The second part of the PhD The PhD School coordinates the PhD programs offered by Bocconi University and acts as a point of reference for the University's PhD candidates. #1 Master in Marketing WorldwidePioneer the marketing of the future, become an expert in strategic thinking and disruptive management to tackle digital innovation and sustainable transition, and develop both an entrepreneurial and product-led growth mindset. Developing research at the cutting-edge of the international People of the Department of Marketing Core Faculty Visiting Professors SDA-Bocconi Faculty with Teaching Appointments in the Department Faculty and Academic Services Staff Bocconi University is among the leading European universities in the social sciences, offering programs in the fields of economics, finance, management, legal studies, political science, and data and computer science, with a growing focus on artificial intelligence. The four-year World Bachelor in Business program is a triple degree that provides students with the skills to manage and lead international organizations. Our faculty is dedicated to supporting PhD students while at Bocconi: as teachers, mentors, researchers and co-authors. 🌟 Hi from Università Bocconi! 🌟 Last week, I started an insightful Digital Marketing course at Bocconi University. Specialized in research and post-experience education, SDA Bocconi offers masters, MBA, executive open e custom programs featured in the main internat Welcome to the Bocconi PhD School Admissions pages. 博科尼大学 （意大利文：Università Commerciale Luigi Bocconi；英文：Bocconi University）是意大利 米兰 一所私立大学，開設金融学、法律、政治学和管理学等专业。該校在商業領域一向在義大利和全球名列前茅。在2025年QS排名中，行銷領域科系排名世界第七，工商管理專業世界第九。在彭博的「歐洲商學院 Feb 9, 2024 · On 16 October, Bocconi University inaugurated the new Chair in Distribution, Channel & Experience Management, established by Campari Group. market analysis, strategic marketing planning, marketing implementation, and monitoring Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organisations I am an Assistant Professor in the Department of Marketing. 🎓 The MiMeC 41 graduation ceremony marked the celebration of an intense and inspiring At Bocconi, Milan Main Topics Strategic Marketing Tools Market Sensing Global Vision and Economic Scenarios Go-to-Market Tools Marketing Analytics Innovation and Competitive Paths Bocconi University, MM, MM - Marketing Management, Milano, Graduate, 2 years, English Nov 16, 2025 · Learn more about MSc in Marketing Management 24 months Postgraduate Program By Bocconi University including the program fees, scholarships, scores and further course information Il corso di laurea magistrale in Marketing Management vuole formare figure professionali capaci di muoversi con dimestichezza in un mercato globale in continua evoluzione. All programs are part of the PhD School, which acts as a point of reference for PhD candidates during their academic careers. Marketing Management, Business Intelligence, Communication, Digital e Social Media Marketing Il MiMeC - Master in Marketing e Comunicazione - è un programma formativo a tempo pieno, disegnato per giovani di talento, con laurea in qualsiasi area disciplinare. Together, we redefine excellence, forging unforgettable connections that resonate with audiences worldwide. Aug 29, 2025 · Libguide for Marketing The Library provides relevant resources and tools to help you in your studies and research in the field of marketing. Students wishing to transfer from one Bocconi degree program to another are required to pay the tuition and fees due for the new program, with any adjustments compared to the tuition and fees paid for the program they are changing from. [1] SDA Bocconi is triple accredited by the AACSB, EQUIS, and the AMBA. Bocconi offers a wide range of innovative and international study programs in the social sciences, in the fields of economics, management, finance, political science, data science, artificial intelligence and legal studies. Our culture fosters collaboration, celebrates individuality, and fuels our passion. Their formation was one of the most important parts of the process affecting the academic structure of the university. This information includes: educational path (educational objectives, career opportunities) and the program structure, information on program performance, as well as the Master of Science Program Committee with the Graduate School Dec 2, 2025 · The program is aimed at: C-suite executives in charge of marketing and business growth; senior leaders with responsibility in marketing and other data-driven functions; professionals who are preparing to take on leadership roles in these areas. I then completed a PhD in Marketing at the Wharton school of the University of Pennsylvania. Does anyone knows how the classes are scheduled? Do the classes are everyday? In this section, necessary information is provided for students enrolled in a Bachelor program. Know How to get admission into Bocconi University MSc in Marketing Management program & Apply via Shiksha. Kurt Munz is an assistant professor of marketing at Bocconi University. Bocconi Summer School for Bachelor Students will be held from June 29 to July 17, 2026. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life. I sit in the We use cookies (or similar) to improve your browsing experience, analyse our website traffic, and personalise our marketing activity. Your guide to Marketing Management at Università Commerciale Luigi Bocconi - requirements, tuition costs, deadlines and available scholarships. You will also discover the enrollment procedures to confirm your place at Bocconi in case of admission. Over the years, we have built a strong reputation for research and teaching, as demonstrated by improving placements in top international rankings. We encourage you to apply as early as possible. I received my PhD from Bocconi University in 2008. Qiaoni Shi is an Assistant Professor of Marketing at Bocconi University. Highlighting Marketing as a discipline and field of inquiry that advances the central role of customers and markets and that significantly contributes to the economic, social, cultural, and moral progress of firms, institutions, and society. Il programma include le tecniche per la presenza sul web, l’ottimizzazione dei contenuti per i motori di ricerca (SEO), l’utilizzo di piattaforme di social media, la realizzazione di marketing e pubblicità online, così come il monitoraggio e le campagne di miglioramento attraverso l Qiaoni Shi is an Assistant Professor of Marketing at Bocconi University. Use filters (e. This milestone is even more significant in today’s academic landscape, further demonstrating Bocconi’s influence beyond national borders. Learn how fashion and luxury companies work and understand their brands, products, retail, and communication Enroll for free. Before joining Bocconi, I spent a year as a Postdoctoral Researcher at HEC Paris and hold a PhD in Quantitative Marketing from the University of Mannheim. Before applying, we invite you to visit the PhD School official website for a wide and in-depth sight of our programs. You will integrate an advanced background in essential marketing tools and digital marketing strategies with innovative approaches and expertise from Jun 5, 2024 · In 2018, she was named an inaugural Marketing Science Institute Scholar, a title awarded to “the most prominent marketing scholars in the world. Specialized in research and post-experience education, SDA Bocconi offers masters, MBA, executive open e custom programs featured in the main internat Marketing has become a major driver of both performance within organizations and organizational decisions. Ecco le miei impressioni e le risposte alle vostre domande. Prior to this role I spent a year as a Postdoctoral Researcher at HEC Paris. Bocconi University or Università Bocconi (formally known in Italian as Università Commerciale Luigi Bocconi [universiˈta kommerˈtʃaːle luˈiːdʒi bokˈkoːni] – or simply Bocconi) is a non-profit private university located in Milan, Italy. SearchLib is the best place to start as it allows you to search simultaneously across a wide range of library resources (and beyond), including databases, e-journals, e-books, theses, dissertations, and many open access collections. She holds a PhD degree in Marketing from the University of Pittsburgh. net/ai. y. Niche strategy, greater attention to the quality of service and loyalty schemes Marketing is a strategic issue which involves much more than just selling goods: branding, packaging, distribution, price and promotion MARKETING MIX Classical view: the 4P Product, price, place, promotion During the 1980s more Ps: La Bocconi è tra le principali università europee specializzate nelle scienze sociali, con un'offerta che comprende le aree di economia, finanza, management, studi giuridici, scienze politiche, data e computer science con una crescente attenzione all'intelligenza artificiale. For the a. I visited the London School of Economics and Political Sciences in 1997 and the University of California at Irvine in 2003 and 2006. a. Research Bocconi Knowledge The Chain Reaction That Reshaped Goodreads When Sellers Push Digital New Talent at Bocconi The Executive Master in Marketing & Sales (EMMS) is designed precisely for this challenge. I study consumer behavior using experimental methods, focusing on consumer decision making and information processing. ” Zhang has served as Marketing Department Editor of her field’s top journal, Management Science, Associate Editor of several other top journals, and VP of the INFORMS Society for Marketing Science. com. 2026/27, applications for all PhD Programs (42nd cycle) will be accepted starting from 3rd October 2025. Choose the program that is right for you and plan your next learning experience in Milan. I am a Full Professor in the Department of Marketing at Bocconi University. Since 2017, I have been holding the BNP Paribas permanent Chair in Marketing & Service Analytics. May 27, 2025 · Department Head: Gaia Rubera Via Roentgen, 1 (4th floor) 20136, Milano Department's Office: room 4-C3-05 Students should contact the Department's Office through the B in Touch platform available in the yoU@B student diary. This program uses a multidisciplinary approach to allow students to delve into the many aspects of marketing management in today‘s world. By clicking "Accept", you agree to the use of such cookies (or similar). ll marketing strategico ha un ruolo chiave per l’azienda: comprendere e interpretare tanto il presente quanto l’evoluzione dei mercati e dei clienti. g. My research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, and MIT Sloan Management Review, and has also been featured in prominent Agevolazioni Bocconi Alumni In occasione dell’Homecoming Bocconi, gli Alumni e le Alumnae possono beneficiare di un’agevolazione speciale: 20% di riduzione sulla quota di partecipazione ai Programmi di Formazione Manageriale di SDA Bocconi. Both programs contribute to Bocconi University's standing in international rankings. Study leading-edge subjects taught by faculty members of a top European University. I joined the Marketing department at Bocconi in September 2020. Bocconi offers several Master of Science programs in the social sciences, in the fields of economics, management, finance, data science, artificial intelligence and political science. I served as the Chair of the Department of Marketing between 2013 and 2019. You will integrate an advanced background in essential marketing tools and digital marketing strategies with innovative approaches and expertise from Digital marketing is a certification that assesses and certifies digital marketing essential skills. Sandro Castaldo's lectio inauguralis was followed by a discussion with leading players in the global economy We would like to show you a description here but the site won’t allow us. Guide to the University 2025-2026 Courses offered in Academic Programs 2025-2026 Bocconi values the active participation of students in making life on campus richer and full of interesting opportunities. The Marketing & Tech Club of SDA Bocconi. | The official page of Topic Marketing of the Bocconi Alumni Specialized in research and post-experience education, SDA Bocconi offers masters, MBA, executive open e custom programs featured in the main internat The Master of Science in Transformative Sustainability, created through a partnership between Bocconi and Politecnico di Milano, prepares new professionals with multidisciplinary skills to lead the transformation of organizations towards sustainability. Download a brochureApply The nine Departments (Accounting, Computing Sciences, Decision Sciences, Economics, Finance, Legal Studies, Management and Technology, Marketing, Social and Political Sciences) were created as part of the recent reorganization process. SDA Bocconi School of Management Redirecting PhD The PhD School coordinates the PhD programs offered by Bocconi University and acts as a point of reference for the University's PhD candidates. My teaching 1,688 Followers, 289 Following, 475 Posts - Bocconi Students Marketing Society (@_bsms) on Instagram: "The one and only @unibocconi marketing association 👇🏼" Aug 29, 2025 · Libguide for Marketing You can search books and e-books on SearchLib using a keyword or the information you have (title, author). 博科尼大学 （意大利文：Università Commerciale Luigi Bocconi；英文：Bocconi University）是意大利 米兰 一所私立大学，開設金融学、法律、政治学和管理学等专业。該校在商業領域一向在義大利和全球名列前茅。在2025年QS排名中，行銷領域科系排名世界第七，工商管理專業世界第九。在彭博的「歐洲商學院 Marketing has become a major driver of both performance within organizations and organizational decisions. , customer and brand equity) and marketing actions (e. Marialuisa Ambrosini The PhD Program in Business Administration and Management offers training in a variety of disciplines related to management studies (with a curriculum in Management and a curriculum in Marketing) and emphasizes the skills necessary to integrate different approaches and develop coherent and cutting-edge research. I received my PhD from Bocconi University in 2001 and I joined its faculty as a tenured Researcher in 2003. Hi, I am Maximilian, an Assistant Professor at Bocconi University. Bocconi Alumni Topic Marketing | 354 followers on LinkedIn. Since 2011 I have been Associate Professor of Marketing and I have been the Director of the Master of Science in Marketing Management and currently the Director of the Bachelor in Economics and Management for Arts, Culture and Communication. 'Business School') was founded in 1971 and is the graduate business school of Bocconi University in Milan and Rome, Italy. php?card=vynxb9 EMMS is a specialized part-time On January 16th, I completed my Master’s degree in Marketing and Communication at Università Bocconi. Aug 26, 2025 · Bocconi University MSc in Marketing Management course fees, scholarships, eligibility, application, ranking and more. I am a member of the Presidency Board of the Digital Marketing è una certificazione che attesta le competenze fondamentali del marketing digitale. , innovation and advertising) in creating financial market performance and firm value. PhD candidates have the opportunity to advance their knowledge and conduct research, with the support of Bocconi Faculty and through exchanges with leading American and European universities. Dec 15, 2025 · STUDY IN ITALY: Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade. After completing my undergraduate studies in Psychology, I worked for a public opinion polling company. [2] Bocconi Summer School Application for 2026 are still closed. Mar 12, 2025 · Within the European Union, Bocconi holds the top position in Accounting & Finance, Economics & Econometrics, and Marketing, while ranking second in Business & Management, just behind France’s INSEAD. These Departments combine various but Your guide to EMMS - Executive Master in Marketing and Sales at SDA Bocconi School of Management - requirements, tuition costs. Bocconi offers a wide range of Bachelor of Science programs in the social sciences, in the fields of economics, management, finance, political science, data science and artificial intelligence. Here, the course is a walk through the main strategic decisions falling under the marketing domain: developing marketing strategies and plans, capturing marketing insights, understanding consumer and business markets, and identifying targets and segments. The program covers the methods for web presence options, contents optimization for search engines (SEO), the use of social media platforms, the development of online marketing and advertising, as well as monitoring and improving campaigns using SDA Bocconi School of Management Redirecting At Bocconi, Milan Main Topics Strategic Marketing Tools Market Sensing Global Vision and Economic Scenarios Go-to-Market Tools Marketing Analytics Innovation and Competitive Paths Dec 2, 2025 · The program is aimed at: C-suite executives in charge of marketing and business growth; senior leaders with responsibility in marketing and other data-driven functions; professionals who are preparing to take on leadership roles in these areas. This is the vision of our Marketing Department and to achieve this we are committed to: 1. Managing a company in the food and beverage industry is a fascinating task. The program covers the methods for web presence options, contents optimization for search engines (SEO), the use of social media platforms, the development of online marketing and advertising, as well as monitoring and improving campaigns using Accelerate skills & career development for yourself or your team | Business, AI, tech, & creative skills | Find your LinkedIn Learning plan today. Throughout their Bocconi University - Cited by 5,434 - Artificial Intelligence - Medical Decision Making - Consumer & Societal Welfare PhD in marketing from Bocconi University | Consumer Behavior, Cognitive Psychology, Judgment and Decision Making, Information Processing, Voice Tech, Fluency, Heuristics, Marketing linguistics The four-year World Bachelor in Business program is a triple degree that provides students with the skills to manage and lead international organizations. Insegnamento a. We would like to show you a description here but the site won’t allow us. Offered by Università Bocconi. Join us as we explore the future and expand our knowledg The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment trains graduates with interests in all areas of the arts, media, design, fashion and tourism. Following the links on the left-hand side of this page, you Tre storie di leadership e impatto ai Bocconi Alumni Awards 2025 Giovedì 16 ottobre, nell’Aula Magna Roentgen, l’Università Bocconi ha celebrato la prima edizione dei Bocconi Alumni Awards, uno dei m Digital marketing is a certification that assesses and certifies digital marketing essential skills. I hold a PhD in Quantitative Marketing from the University of Mannheim. For this reason, the University promotes student initiatives and supports the organization of their activities and events with access to rooms, funds and means of communication. Google Scholar … Continue reading "" Bocconi Summer School Application for 2026 are still closed. EMMS is the only Executive Master in Marketing & Sales offered by two of the most prestigious European business schools: SDA Bocconi in Italy and ESADE in Spain. I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. Un’opportunità per continuare a crescere con il supporto della Community Bocconi. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012. Included is information regarding the Undergraduate School's and the School of Law's educational offer as well as the wide variety of services that accompany students throughout their Undergraduate careers. The Bocconi Summer School offers an educational experience for motivated students, a way to experience first-hand Bocconi's multicultural and international atmosphere.